11/17/2023 0 Comments Benchmark definition marketingOf course, completing this research and creating competitive benchmark metrics without the available data can be difficult. Content analysis: What content do they produce, how much, and when? Does it get high levels of engagement?.User experience research: Are their digital platforms mobile-optimized? Are their sites easy to navigate? Is it easy to understand their product and service offering, and make a purchase?.Social media research: What level of social media engagement metrics do they generate? How do their social media metrics compare against your own?.Survey research: How do they survey their customers? How often do they ask for feedback?.SEO research: How do they fare in search engine results? Are they using paid social marketing to reach their audience?. ![]()
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